Email Campaign FAQs

FAQs

  • Be consistent with sending frequency
  • Include both HTML and text versions of emails
  • Include an unsubscribe option
  • Remove recipients who unsubscribe from your list right away
  • Maintain a consistent ‘From’ name and address
  • Avoid spam words like FREE, fast cash and Act now!
  • Avoid using all caps and exclamation marks as they trigger spam filters
  • Send emails to seed accounts to test deliverability
  • Remove inactive subscribers from your list
  • Prompt users to add you to their address book
  • Use a subject line that is not misleading; it should have relevance to the content
  • Use pre-header text to support your subject line
  • Make your call-to-action stand out
  • Make sure your email is responsive, many emails are read via mobile device or tablet
  • Make it easy for prospects: offer click-to-call and auto-apply discount codes
  • Avoid using too many images – we recommend 80% text and 20% image
  • Use small paragraphs, bullets and bolding
  • Use ‘alt tags’ for images for email clients who do not automatically load images
  • Ensure your email is CAN-SPAM compliant – include physical address, unsubscribe link and clear ‘From’ address

    Email Starter Kit

    Call us at 1.877.407.0101

    Fields marked with anare required.

    All information collected from this form will not be shared, sold or provided to any third party.

    Privacy Policy